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Archive for March 6, 2011

Preparing images for printing, part 1: How many pixels do you need?

It is very easy to prepare images to get outstanding prints at Turning Point Arts. In fact, it might require fewer steps than you think. I have noticed that some clients perform resizing and resampling steps that are actually unnecessary and had they not been done, very likely would have produced better prints. It would also have saved them time. So in the interests of helping you get the best possible prints with the least amount of work (on your part), I am writing this series of articles.

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Stop the “App” Insanity!

“Apps” have become the modern “great differentiator” between devices. ‘MY app store has more apps than their app store, so buy MY smartphone. It’s obviously better than theirs.’ Well, that’s the implication anyway. Marketeers love this; it’s Marketing 101–they teach it in school. Find and flog the key differentiator(s) between your product and their product. If you can’t find one, then invent one.

But “apps” (as ‘defined’ by Apple and now Google, Nokia; and I’ve even read that Microsoft is considering the idea for Windows “8″) are bad, VERY bad. They’re bad for consumers; they’re bad for developers and they’re bad for the computing industry in general. They’re only good for Apple (and possibly Google, Nokia, et al.), but not indefinitely.

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